Dentistry is all we do.
78 Dental is a marketing agency built for one industry. Solo and squat practices, multi-site groups, specialist private clinics. We specialised because dental marketing has its own patients, its own economics and its own advertising rules, and doing it well means understanding all three.
Measured by patients, not by noise
A lot of marketing is designed to look busy. Impressions, likes, follower counts: progress that never reaches the appointment book. We build towards booked patients at a cost that makes sense, and that is what we report on. Everything is produced in line with GDC and ASA advertising guidance, and one team runs every channel, so nothing pulls in five directions.
Real people, not a logo
Being new means you should know exactly who is behind the work. Here are the two people, why the agency exists, and how a small team delivers.
Minesh Patel
Co-founder · Product & delivery
Minesh has spent over a decade as a UX and product designer, building digital products at companies including Harrods and William Hill. The brief was always the same: make something people genuinely use, then measure whether it works.
78 Dental exists because his brother, a dentist and the owner of Pimlico Dental Care, kept being quoted eye-watering prices for basic websites. For six years Minesh has run Pimlico’s website, local SEO, Google Ads and analytics himself. This agency is that same hands-on approach, offered to other practices.
Sejal Patel
Co-founder · Marketing & growth
Sejal is a marketing and growth leader with years in product marketing and go-to-market at Microsoft, Google and Sage, most of them spent on one hard question: how do you take something good to the people who need it, and prove it landed?
At 78 Dental she owns the positioning, the channel strategy and where the budget actually goes, directly alongside Minesh’s product and delivery side. Strategy and build from the same table, not handed between agencies. Senior marketing thinking, applied to one industry and your practice in particular.
How the work gets done
A small team, honest about its tools
We are deliberately small, and we use modern tools, including AI, for the heavy lifting: research, first drafts, watching rankings and reviews, pulling reporting together. It is part of why our fees look the way they do.
AI never decides or publishes on its own. Everything that goes out in your name is reviewed by a person, anything touching GDC or ASA compliance gets a human check, and patient information never goes into AI tools. We would rather tell you plainly how we work than pretend a floor of people does it all by hand.
And we take on a limited number of practices at a time. You work directly with the two people whose names are on the agency. If we are ever full, we will say so and agree a realistic start date.
Four things we don’t compromise on
Dentistry is all we do
Not restaurants, gyms and estate agents. Every hour of learning goes back into dental patients, dental treatments and what fills a practice’s book.
One team, every channel
One team running search, ads, website, social and reputation together. Coherent marketing, and you are never the go-between.
Compliance built in
GDC and ASA guidance from the first draft, not bolted on at the end. Marketing that risks your registration is not clever marketing.
Measured by patients
We report on enquiries, booked consultations and cost per new patient. If a campaign is not producing, we tell you and change it.
New, and not pretending otherwise
We are a young agency, and we would rather say so than paper over it with borrowed logos or invented history. We earn trust the way that counts: clear about what we are doing, tied to the numbers that matter, compliant with the rules you are bound by. And being new means you are never one account among hundreds.
One practice, six years
No padded case studies. What we have is real: six years running the marketing for one practice, and room to do the same for yours.
Where the approach was proven
Pimlico Dental Care
Six years designing and maintaining their website, and running their local SEO, Google Ads and analytics. It is Minesh’s brother’s practice, which is exactly how the agency started.
Why it matters to you
Not a wall of logos, but real: a website looked after for the long haul, search and ads run for a working practice. The same hands-on work we would do for you.
What you own, and what happens if you leave
A fair question for any agency: what do you actually keep, and how easily can you walk away? Here is our answer, with nothing buried.
The short version
You keep ownership of your own accounts from day one. We only ever hold a support login to do the work, so we can never lock you out of your own marketing.
Your accounts stay yours, from day one
Your Google Ads account, Google Business Profile, analytics and website are set up in your name, with you as the owner. We work through a support login, never as the owner, so we could not lock you out even if we wanted to. If we part ways, that access ends and everything stays exactly where it is: with you.
Standard packages: no long lock-in
Our standard monthly packages run on a three-month minimum, then roll month to month with 30 days’ notice. If they are not working for you after that, you are free to go, and we will make the handover straightforward.
Website + Growth: why it is twelve months
The one exception, and we would rather say it plainly. Because we build your website with nothing upfront and roll the cost into the monthly fee, it carries a twelve-month minimum term: the time it takes for the build to pay for itself and for a new site to settle in search. As on our fees page, the website remains 78 Dental’s property until the cost of the build has been settled, after which it is fully yours.
If you leave partway through
Two straightforward options: settle the remaining balance and take the site with you, or step off the plan and leave the site behind. Either way your domain, your Google Business Profile and your rankings stay yours. We export what is yours and help you move on cleanly.
See if we’re the right fit.
An honest conversation about your practice and whether we can help. Nothing more.