Your questions, answered honestly
Everything you might want to know before you get in touch.
A straightforward call about your practice and how you want to grow. We recommend the package or single service that fits, agree a scope and handle the setup. No obligation, no hard sell.
Yes, two low-risk ways. A free practice audit: an honest look at how easily a local patient can find, trust and book with you, no cost, no obligation. Or the Foundations Sprint: a one-off month at £950 +VAT getting your Google Business Profile, local listings, review flow and enquiry tracking right, handed over with no ongoing commitment. Roll into a monthly plan afterwards and we credit your setup fee. If not, you keep everything.
Yes, deliberately. We understand chair time, NHS and private mix, treatment margins and the compliance rules you work under. We are not learning your world on your budget.
We set up the foundations: tracking, your Google Business Profile, ad accounts where relevant, and reporting. A one-off setup fee reflects this work (£495 +VAT for Foundation, £750 +VAT for Growth, from £1,250 +VAT for Scale). The workload on your side stays light.
Published on our Fees page: £795/mo +VAT for Foundation, £1,750/mo +VAT for Growth (our recommended tier), from £3,500/mo +VAT for Scale. Single services from £245/mo +VAT. Every price shown ex-VAT.
The tiers are fixed, which is fairer than a mystery quote. The flexibility is in how you build: a single channel, a package, a website build, or annual payment to save around 10 percent. Larger groups are quoted individually.
No. Our fee pays for the work. Your advertising budget is separate, paid by your practice directly to Google or Meta, and stays your own. On our standard tiers we take no percentage of it. As a guide, allow around £750/mo +VAT per channel.
No. A three-month minimum, then a simple rolling monthly agreement. Fees are billed monthly in advance.
Past the three-month minimum, 30 days’ notice at any time. No penalties, no awkward exit clauses.
Clear monthly reporting on what your marketing actually produces: enquiries, calls, visibility, where the budget goes. Growth tier and above adds a monthly strategy call. Plain English, not jargon.
We will not run competing campaigns for two practices targeting the same patients in the same local area. We cannot promise national exclusivity, but we will never put you in direct conflict with another 78 Dental client on your doorstep.
It depends on the channel. Paid ads can generate enquiries within weeks; local SEO and reputation compound over several months. We ask for at least three months to show meaningful progress, which is why that is our minimum term.
No, and be wary of anyone who does. No reputable agency can honestly promise rankings or patient numbers, and guaranteed results would breach advertising standards. What we commit to: sound strategy, clear reporting, honest advice about what your budget can achieve.
Yes. Everything we create is written to meet General Dental Council guidance and Advertising Standards Authority rules, including the boundaries around claims, before-and-after imagery and promotions. Final responsibility for what is published rests with your practice; we set everything up to keep you on the right side.
That is what the first call is for. Tell us where you are and where you want to be, and we will give you a straight recommendation, even if that means starting small.
Still have a question? We are happy to answer anything.
Book a call